There most certainly is a right way to bluff. The right way is to make moves at pots that are still small, or ones in which no other players are showing any interest. Ideally you want to be in last position and everyone has checked it to you. Or you’re head to head and your opponent has backed off the hand after you called a bet.

Another good time to bluff is when you’re playing against a tight player. If you get a call against a tight player you know that they’re slow-playing a big hand.

The wrong way to bluff is to make over-sized bets when the situation doesn’t call for it. Try not to bluff into hands with multiple players; your success rate drops greatly when more players are in the hand. If you’re in a tournament with a big stack, you can afford the odd bluff.